We’ve been tossing around an idea for awhile now, and we decided it’s time to take the first step toward making it a reality. Let me explain. When we first opened Mason Jar Lifestyle, we couldn’t really decide who our “target market” was, and that’s generally thought of as a no-no in the business world. Did we appeal to the new wave of urban homesteaders, the DIY crowd, homemakers, urban “hipsters,” etc. etc?
We couldn’t choose one group, and we didn’t want to. So we basically forgot about it. And then, last week, we had a meeting with a friend who has a very successful small business, and she asked us, “So, have you chosen a target market?” When we explained that Mason jars didn’t lend themselves to being pigeon holed like that (because who doesn’t like Mason jars?), we had an “aha!” moment. That’s exactly what makes Mason jars so special.
You’d be hard pressed to think of a more iconic, timeless item in American culture and beyond (Mason jars have made their way to practically every country, in fact). Everyone has a memory of a Mason jar. We all have a story. It doesn’t matter if you’re eight or 80, live in the country, a big city, or the suburbs — a Mason jar has somehow impacted your life. Maybe you canned pickles with your grandmother (as I did), or perhaps Mason jars were part of your wedding decor. We want our target market to be everyone who enjoys Mason jars. Uniting people is exactly what we want to do, and that’s the idea behind The Mason Jar Project.
This is where you all come in. I know that our customers and fans come from all over the country (and the world!) and are of all ages and backgrounds. We want to hear your favorite Mason jar stories and memories. They can be a sentence, a paragraph, or a page; we just want to hear them!
Click here to contribute your story to the project–simply leave your story as a comment on The Mason Jar Project blog post. We will regularly feature your stories in our newsletter and as featured entries on our blog. However, all contributions will officially be part of The Mason Jar Project and will be visible on the original blog post for all to see. Let’s think of it as Chicken Soup for the Soul meets This American Life. The goal is for these to be a pleasure to write and fun to read.
We don’t yet have an end date for the project, but we recommend submitting as soon as you think of a story or memory! Again, click here and submit your story as a comment. If you have any difficulties submitting your entries, please feel free to email me at email@example.com
We thought about giving a prize for a “winning entry,” but, honestly, our goal is for people to contribute to this project because they genuinely want to be part of a fun and unique project that brings us together. We have plenty of giveaways over on our blog, but we want to keep this project non-competitive and fun.
We can’t wait to read and share your stories! United by Mason jars!